March 2000

Inspiration for LÄRABAR struck during a hike in the Rocky Mountains. It was a 10,000-foot idea.

July 2000

The recipes were first developed in Lara's kitchen. ***This machine was responsible for making the first bars!

September 2000

Friends participated in early taste tests and focus groups. Their payment? More LÄRABARS, of course!

March 2001

We considered many names, but everyone kept asking for "Lara's Bars," so it was only natural to settle on LÄRABAR.

December 2002

The LÄRABAR look - clean, colorful, captivating - sprang to life.

March 2003

***too much text***Day One in stores! LÄRABAR hits the floor running and it's been full-steam ahead ever since. The media gets excited about LÄRABAR. From TV news to daily papers to national magazines, the word is out!

September 2003

LÄRABAR assembles it's first team - a chef, an artist, a USC volleyball player, an actor, a junkyard owner, two canines and a Calvin Klein model. ***Can you guess who's who.

March 2004

Our one-year anniversary. Celebrated by one-million bars sold. Cool!

December 2004

Lester, our lovable yellow Labrador, arrives and becomes headquarters' mascot. 

 

 

March 2005

The LÄRABAR line is ready to expand from 5 products to 7. Cocoa Mōlé and Ginger Snap are introduced.

September 2005

LÄRABAR can't stand still, we add yet another flavor: Pecan Pie. Just in time for the holidays!

March 2006

We're on a roll. Lemon Bar and Cinnamon Roll LÄRABARS are introduced.

December 2006

And announcing, (drum roll please) JŎCALAT!! The first pure organic chocolate food bars.

 

 

March 2007

LÄRABAR introduces new flavors: Peanut Butter Cookie and Coconut Cream Pie!

March 2008

LÄRABAR introduces three new flavors: Tropical Fruit Tar, Peanut Butter & Jelly, and Jŏcalat German Chocolate Cake!

March 2009

LÄRABAR launches 4 new delicious flavors: Carrot Cake, Chocolate Chip Cookie Dough, Chocolate Chip Brownie, and Peanut Butter Chocolate Chip.

June 2011

LÄRABAR launches Cappuccino

June 2011

LÄRABAR launches Chocolate Chip Cherry Torte

July 2011

LÄRABAR introduces über Sticky Bun and Coconut Macaroon

December 2011

LÄRABAR launches Blueberry Muffin.

January 2013

Larabar launches ALT, our first ever bar with added protein.

August 2014

LÄRABAR introduces ÄLT Chocolate Chip Macaroon and Chocolate Peanut Butter.

New Alt Flavors

December 2014

LÄRABAR launches Coconut Chocolate Chip

December 2014

LÄRABAR launches the first uber bar flavors with chocolate chips: Dark Chocolate Peanut and Dark Chocolate Turtle.

July 2015

Renola, the grain free, gluten free granola, is released to the world.
A wholesome mix of fruit, nuts, and seeds, Renola is LÄRABAR let loose!